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BMW to make Super Bowl comeback
Fri, 03 Dec 2010BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Lotus announces Evora Sports Racer
Thu, 20 Dec 2012When one hears the phrase “Lotus sports racer,” the classic Eleven comes to mind, especially in either raw aluminum or British racing green. Others might recall George Follmer's Lotus-Porsche, a Fuhrmann-powered beastlet of a 23 that won the US Road Racing Championship in 1965. This is not that.