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Who's Where: Dave Rand resigns from Changan Automobile
Mon, 27 Feb 2012Dave Rand, the former General Motors Design Chief, has resigned from the Chinese State-owned automaker after joining the company last October. Rand's resignation, which was made official last week, follows that of his senior at Changan, Ken Ma who stepped down as Vice President of Design earlier this year. It is not clear precisely why both men have decided to leave the Chinese carmaker, but several people familiar with the situation have said that both Rand and Ma's departures are connected with Changan Auto's recent financial difficulties.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Video: Porsche GT2 RS attacks GingerMan Raceway
Fri, 30 Sep 2011You saw our walk-around and overview of the 2011 Porsche GT2 RS earlier this week. As promised, here's the VBox footage of Autoweek editors blasting around GingerMan Raceway in southwest Michigan doing what the Porsche does best. So far we've brought you track-day action featuring the Chevrolet Corvette Z06 and the Porsche GT2 RS--what's missing?