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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Hot deals now available on Dacias

DACIA now offers a finance package to allow buyers to buy the car on hire purchase from £99 per month. The £99 deal applies to the entry-level Duster Access 1.6-litre petrol model with front-wheel drive. This offer will be available until the end of 2013 and also requires a £3112 deposit and the finance is offered at 9.9% APR.

Toyota's global design chief Tokuo Fukuichi appointed president of Lexus

Toyota's global design chief Tokuo Fukuichi will be the first designer to sit on the company's board of directors when his appointment comes into effect on 1 April. Fukuichi will retain his position as global head of design for the Toyota, Lexus and Scion brands and will join the board after the general shareholders' meeting. His influence on Toyota's design direction over the last few years has been noticeable, particularly with Lexus, as the company strives to make its traditionally very conservative products a little more exciting.