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Skoda confirms two new models

Skoda Vision D at Geneva - Skoda's new design direction It’s now got to the point with Skoda where the skip-on-wheels reputation of the ’70s and ’80s – and even the ‘Cheap’ VW tag of the ’90s and ’00s – has been completely eclipsed by the perception of Skoda as quite simply the maker of some crackingly good cars. Cars like the brilliant little Skoda Fabia vRS – which we’d take over the Polo GTI (much more character) – and the equally brilliant Skoda Yeti which, although it might not quite live up to Clarkson’s recent tongue-in-cheek assertion as the best car in the world is, nonetheless, exceptionally good. That change in perception is clear in the confident model range on offer from Skoda and the clever way in which it’s marketed.

BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

General Motors designs windshield to see what the eye might miss

General Motors is developing a windshield display system designed to outline the edges of roads in fog and highlight a deer before it crosses into traffic. The system works by collecting information through vehicle sensors and cameras and projecting laser-generated images onto the windshield. It can also highlight road signs and tell drivers when construction is coming or when a desired exit is approaching.