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Ferrari to show Enzo replacement to a select few by the end of the year

Ferrari will show the replacement for the Enzo supercar to a select group of current and potential customers at the end of 2012, Ferrari Chairman Luca Cordero di Montezemolo said. “We want to surprise people not just in terms of price but also with the car itself,” Montezemolo told Automotive News Europe on the sidelines of the Geneva motor show last week. Ferrari has not decided when the new limited-edition model will make its public debut.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

New Audi S6, S7, S8 and RS6 to get Bentley V8

The 2012 Audi S8 will get power from a Bentley V8 We reported back in October that Bentley and Audi were working on a new V8 that would power future models from both marques, and we asked if that would mean the end of the W12 in the Bentley. Because although it was claimed that the V8 being developed would be used as an entry-level lump for the Continental GT – a nod to more frugal times – we did think it likely it would be more than that. And now we’re convinced.