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2014 Kia Soul “Red Zone” takes it to the house

Kia Motors America announced its first special edition for the second generation 2014 Soul, dubbed “Red Zone.” This quirky, boxy compact car will get a head-to-toe makeover, taking inspiration and design cues from the 2012 Chicago Auto Show favorite, the Track'ster concept. The exterior of the Soul gets bright white paint, accented by pops of red. The grille, front and rear fascias and side skirts also will receive the distinguished red embellishments, adding to what Kia describes as “the aggressively styled body kit.” Custom 18-inch alloy wheels complete the “Red Zone” makeover.

Ferrari Myth exhibition opens in Shanghai

Spreading the gospel of Enzo, Ferrari opened its Myth exhibition at the Italian Center in the Shanghai Expo Park on May 18. To help develop the second-largest market for Ferrari, the three-year exhibit is the Italian manufacturer's way of showing the Chinese public the history, cars and technology of Ferrari. The exhibit has five areas: Ferrari in China, Green, Product, Design and Racing.

Drayson Racing and RCA launch EV racing car contest

Drayson Racing has launched a contest with the Royal College of Art's Vehicle Design program to design electric racing car concepts for the FIA's new Formula E series, which is set to start in 2014. The RCA's students are asked to present designs that explore new themes within the technical constraints as part of this course's curriculum. The previous Drayson Formula E concept was developed by Sergio Rinland who will be part of a series of workshops and lectures on aerodynamics, engineering packaging, production engineering and materials, giving students the technical knowledge to develop their designs.