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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Lamborghini Aventador Roadster sold out for the next year

It seems that the newly launched Lamborghini Aventador LP700-4 Roadster is already sold out until the middle of 2014. That North American East Coast outing comes just a few months after Lamborghini revealed its open-topped Aventador at the Los Angeles Auto Show in November with the same 6.5 litre V12 engine as its tin-topped sibling and a 0-62mph of a scant 3.0 seconds. At a UK price expected to be just the right side of £300k you might think, especially in these financially constrained times, Lamborghini might struggle to find buyers for its ultimate toupee wrecker.

BMW recalls the X3 for steering fix

BMW is recalling 50 units of the 2011 BMW X3 for a potential power-steering problem. According to the National Highway Traffic Safety Administration, a control module in the electric power-steering unit might malfunction, resulting in a sudden loss of power-steering assistance, which could lead to a crash. The suspect X3s were built between April 27 and June 8, 2011.