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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Mercedes design boss speaks out

By Tim Pollard Motor Industry 22 January 2007 09:40 We spoke to Mercedes design boss Peter Pfeiffer at the recent Detroit Motor Show – and asked him about the future strategy at the Stuttgart company. We had a discussion last year about the current Mercedes-Benz line-up. Mercedes has a very strict design and the idea came up to do a forward-looking car.

CAR 20 Most Wanted of 2014: BMW i8

By the CAR editorial team First Official Pictures 12 December 2013 15:00 There's no more exciting way to start our top 20 most wanted countdown than with a BMW supercar. This is no petrol-powered M1 successor three decades late, but a sexy hybrid capable of a 4.5sec 0-62mph sprint, or a fairy-tale 114mpg. The i8 started life as a finger-in-the-air 2009 concept; in 2014, the mid-engined 2+2-seater goes on sale with its layout intact, the only big change being the loss of transparent bodysections.