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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
BMW Adds Two New Exhibits to Museum
Tue, 13 Oct 2009BMW added two new exhibits to its Museum in Munich, Germany this past weekend, designed to showcase the automakers forward thinking ambitions towards lightweight, efficient vehicles. Called the Simple and Clever concepts, the three wheeled urban contraptions were designed as a research exercise to make maneuvering in urban areas easier and more energy efficient. The Simple concept - an acronym of the project name 'sustainable and innovative mobility product for low energy consumption' - combines features and advantages from both automobiles and motorcycles and is powered by a 36kW combustion engine and an electric motor.
CDN announces second edition of Car Design Glossary
Mon, 01 Sep 2008Car Design New has now published the second edition of the Car Design Glossary. Designed to enable budding designers - and those wishing to describe the products of the designer's imagination - to decipher the language used in automotive studios, the Glossary was devised by David Browne, Course Director of Automotive Design at Coventry University School of Art & Design. He created the compilation of terms as an academic piece of research and collaborated with CDN to help generate feedback on these terms from designers themselves.