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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

2013 Mazda MX-5 Facelift on the way

A mildly revised Mazda MX-5 for 2013 will be launched later this year with a new nose and tweaks to the brakes and throttle systems. It’s probably a bit of an exaggeration to call the 2013 Mazda MX-5 a facelift. In truth, it’s only really getting a slightly modified nose.

2,000hp Trion Nemesis 'hypercar' unveiled

Apart from having possibly the coolest name of any current hypercar and looking like a Storm Trooper's wheels of choice, the Trion Nemesis is attracting attention for another reason – its 2,000hp engine. At double the level of power produced by a Bugatti Veyron, that ought to deliver some mind-bending performance. Please click on the image above to read more on the Trion Nemesis