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Audi RS5 (2010) first official video

The Audi RS5 has been a long time coming. It was nearly two years ago that CAR’s Georg Kacher first scooped Audi's 21st century Quattro but now it's finally here and Ingolstadt has just released a video of the RS5 in action. The video is 11 minutes and 21 seconds long so make yourself comfortable, sit back and watch Audi’s new RS5 in action.

Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

First Sight: Hyundai i30

Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30 last week, ahead of its global debut at the Frankfurt motor show today. The event was held in Frankfurt's renowned Cocoon Club (the venue will also play host to this year's Interior Motives Awards, which takes place this coming Wednesday night), and was chosen because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. "We have been inspired by nature and beautiful shapes," Buerkle told the audience of journalists at the launch.