Johnson Sea Horse Single J25 Water Transfer Decal on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

MINI John Cooper Works Countryman ALL4 Dakar Limited Edition

It’s another MINI limited edition model – the MINI John Cooper Works Countryman ALL4 Dakar – this time to celebrate MINI’s Dakar successes. We all know MINI loves a special edition, and it’s got to the point where there seem to be more ‘special edition’ and ‘limited edition’ MINI’s rolling out of showrooms than the bog standard car. But this limited edition – the MINI John Cooper Works Countryman ALL4 Dakar – really is a limited edition, produced to celebrate MINI’s Dakar triumphs in the last couple of years, as there will be just 11 made.

First Sight: Mercedes-Benz A-Class

The first generation A-Class was the first front wheel drive passenger car from Mercedes-Benz and its first compact hatchback. Its revolutionary packaging and infamous encounter with an elk made a big impact in 1997, and since then over a million have been sold. Specification The new A-Class maintains its predecessor's innovative sandwich floor concept, where the powertrain moves under the passenger cell in the event of a big frontal impact and thus enables a longer cabin for the length of footprint.