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Fun with fiberglass: Petersen exhibit celebrates moldable material

To be an artisan in aluminum or the Stradivarius of steel, you need about 40 years as an apprentice working metal with pinchers and pullers and to spend a lot of time rolling sheets back and forth through an English wheel. To make something out of fiberglass, all you need is resin. The Petersen Automotive Museum in Los Angeles is celebrating all things fiberglass--especially the cars--with an exhibit that runs through Oct.

Infiniti IPL (Infiniti Performance Line) G Coupe revealed

The Infiniti Performance Line G Coupe - more warm than hot In May we were reporting that Infiniti were teasing a pair of ‘New’ cars which they said would be making an appearence at Pebble Beach this year. One of those new cars was to be a performance model, the other mainstream. And we’d completely forgotten about these new Infinitis – we can’t find anything Infiniti has done to remind us since May – but here we are with Pebble upon us and we get a new Infiniti.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.