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BMW i Genius could replace a car salesman – if it actually worked.

Text you i3 or i8 question to BMW i Genius and get a proper salesman’s reply The cars sales market is moving online more and more with many buyers using the interwebs for all their new car research, and a growing number actually buying cars directly from their devices. Now it seems that BMW are looking for a new way to sell their new range of electric cars – the BMW i3 and BMW i8 – which are about to hit the road and offer car buyers the first chance to jump in to a ‘Premium’ EV. So with a new market place potentially opening up, BMW has already appointed ‘i Geniuses’ at many of their UK dealerships to answer buyers’ question on the i3 and i8, and now they’re going a step further in a move that looks set to undermine, or even replace, BMW car salesmen (and women).

More luxury for Mazda's CX-5

MAZDA has added an SE-L Lux trim to its CX-5 crossover model. It provides a sunroof, electric driver’s seat adjustment, leather upholstery and heated front seats as standard. There is also an SE-L Lux Nav model that comes with satellite navigation included, which costs from £25,195, which is £1200 more than the standard SE-L Nav model.

Man-made Modern Luxury Materials in Cars

Luxury, within the context of a car interior, has been closely related to the use of wood and leather for over a century. These natural materials have a familiar organic, tactile quality that are intrinsically desirable attributes for most people and, in today's mass manufactured plastic world, they also assume a luxury or premium quality. Throughout the last century, metal, leather and wood have also been progressively supplanted by bakelite, vinyl and then polymer-based plastic materials in car interiors as well.