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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Fuel prices 'still number one concern'

FUEL DUTY freezes have done nothing to stop the public worrying about the price of filling up their cars, according to research from British Car Auctions. More than 70% of the 400-person sample cited fuel prices as the number one concern when it comes to motoring costs, despite reports from the AA that pump prices have actually fallen over the last year. Second place in the survey was taken by the cost of road tax, which reflects that the survey was taken among used car buyers.

Fiat 500L – Production version of Elle-Zero at Geneva 2012

The Fiat ElleZero becomes the Fiat 500L for production Fiat has confirmed that the Elle-Zero will debut at the Geneva Motor Show as the Fiat 500L Compact MPV. Earlier this month we reported that Fiat were heading to the Geneva Motor Show in March with a new compact MPV – the Fiat Elle-Zero, which they are. But instead of using the code name for the new mini MPV as the production moniker, they’ve decided the new car will join the 500 family as the Fiat 500L.