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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

College Exhibition: CCS - American Iron and Steel Institute Challenge 2004

Transportation Design students at Detroit's College for Creative Studies recently presented the results of a project sponsored by the American Iron and Steel Institute (AISI). The unveiling of the students' concept vehicles is the finale of the 16th annual AISI/CCS Summer Internship Program that set the transportation design students the task of designing functional, innovative 'Hollywood-inspired' vehicles that integrate environmental responsibility, cost efficiency and innovative steel materials. "The AISI/CCS summer internship was created to inspire a new generation of automotive designers to develop alternative fuel vehicles, lightweight steel structures and a flexible platform base, all of which are real goals for today's automotive product developers," said Brian Aranha, vice president of commercial for Dofasco Inc.

Ford software maximizes hybrid efficiency

Ford will use a little navigation wizardry on two of its hybrids: the C-Max Energi plug-in and Fusion. The system will use GPS data and an algorithm to predict when a driver is close frequented destinations. The car will adjust powertrain controls to maximize efficiency.Ford calls the feature EV+, which is part of SmartGauge, standard on the Fusion Energi and C-Max Energi plug-ins and on hybrid models.