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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

McLaren MP4-12C sold out until 2014

McLaren MP4-12C - you'll have to wait 'til 2014 to get one. It was always likely that the McLaren MP4-12C would be a popular buy. Especially with the promise of F1 fairy dust sprinkled over the first new road car from McLaren in almost a generation.

Nissan opens new North American design studio

Nissan Design America Inc. has opened a new design studio in Farmington Hills, Michigan, on the grounds of Nissan Technical Center North America. The $14 million investment represents an expansion of Nissan's design capabilities in Farmington Hills as well as a shift in design capabilities.