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Mercedes SLS AMG E-Cell – First prototype

The subtly painted Mercedes SLS AMG E-Cell Prototype We called it the Mercedes SLS AMG eDrive when we first talked about an electric SLS Gullwing last year. Although to be fair that’s what Mercedes called it when they gave us some info and confirmed they were working on creating an electric version of the SLS. But it now appears to have become the Mercedes SLS AMG E-Cell Prototype.

Jaguar tells drivers to ‘F’ the meeting in a new billboard campaign for the F-Type

Jaguar tells you to ‘F’ the meeting We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought. In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.

Automotive Press Association Design Panel says autonomous cars will tear up design rulebook [w/Video]

Fully autonomous cars will challenge everything we know about car design to date, according to industry experts at the Michelin Challenge Design-hosted Automotive Press Association (APA) Design Panel. The APA members-only event, held at the Detroit Athletic Club, carried the theme of 'Driven/Undriven: The Duality of Tomorrow's Automobile' – the subject of this year's Michelin Challenge Design – and explored the design challenges and opportunities that will arise with the advent of autonomous vehicles. The APA Design Panel consisted of Jim Hall of 2953 Analytics, Chris Borroni-Bird, vice president of Strategic Development at Qualcomm and author of Reinventing the Automobile: Personal Urban Mobility of the 21st Century as well as Stewart Reed, chair of the Transportation Design course at the Art Center College of Design in Pasadena, California.