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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Fashion designers make their mark on Opel/Vauxhall Adams

Vauxhall has joined forces with fashion designers Louise Gray, James Small and Fred Butler by giving them the chance to personalize their own Adam car. Each designer had their own Adam to customize and they set about the task of using it as a canvas to express their own signature style. Gray, whose designs are typically colorful and bold, used foil-printed silk crepe and large sequins to personalize her car; Small's smooth, brightly- painted Adam represents his printed menswear line, while Butler's vibrant geometric design conveys his personal style.

Opel offers glimpse at futuristic Monza concept car

Opel is about to show us a glimpse of its future with the Monza concept car, which will be revealed at the Frankfurt Motor Show later this fall. The Monza, a nameplate we haven't seen for a while, will preview Opels of the near future, showcasing technology and design rather than being a production-ready car. But some of the styling will surely trickle down to the company's road cars.