New 2014 Corvette shows off in non-Super Bowl ad

In all of the commotion about Super Bowl commercials, Chevy slipped a new 30-second 2014 Corvette spot by on its YouTube channel and no one even noticed. In the ad we see a black Corvette Stingray, first in the paint booth and then on the track. It's one of the first examples we've seen in the color, which makes the new body shape look even angrier.

Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

Concept Car of the Week: Isuzu 4200R (1989)

In the eighties, General Motors-owned Isuzu was fairly successful, but it was suffering from a ‘plain' brand image. To gain recognition, it presented a series of concept cars such as the COA, COA III and Costa but the most effective was the stunning 4200R. Presented at the 1989 Tokyo motor show, the 4200R's graceful proportions and curvy volumes were highly acclaimed by the public and the press.