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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Turning Honda CAD data into art with Ryoji Ikeda

The language of installations is close to design – it is about placing objects in space, and working with balance and atmosphere while interscting with people. Of course with art there is no function, solely feelings. Yet one of the latest art/car collaborations, data.anatomy[civic], adds just this.

Learners' bizarre superstitions revealed

NERVES can have a crippling effect on learner drivers once they get to test day. Here, instructors with the AA Driving School recall particularly superstitious students whose desire to get their full licence resulted in carrying out unusual rituals: :: One pupil wore the T-shirt she had on when she gave birth to her daughter (now seven years old) and the trousers she was wearing before she conceived. :: A learner had failed three times due to nerves.