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Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.

Honda plans a star-studded Super Bowl

American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.

MINI Goodwood ‘Rolls Royce’ range to grow

the MINI Goodwood range is going to grow We finally got the MINI by Rolls Royce – The MINI Inspired by Goodwood – at this year’s Shanghai Motor Show, although it had been on the cards for a couple of years. ‘Inspired by Goodwood’ is a bit less blatant than ‘MINI Rolls Royce’, but it still reflects the prestige and craftsmanship associated with Rolls Royce, as these days Rolls Royce are put together on the Goodwood Estate. When MINI officially revealed the Goodwood, they said they would be building just 1,000 cars, based on the MINI Copper S, but with a non-vented bonnet and custom alloys, burr walnut and cornsilk leather.