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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New Jeep Cherokee revealed

The 2014 Jeep Cherokee – a replacement for the Jeep Liberty – has been revealed ahead of a debut at the 2013 New York Auto Show in April. So when Jalopnik published some less than good looking photos of the new Jeep Cherokee yesterday, the PR machine at Jeep went in to overdrive to bring forward the release of official photos of the new Cherokee, to hopefully stem the less than flattering comments on the new Cherokee’s looks. So here we have Jeep’s new, smaller SUV come crossover in all its glory.

Chrysler to build smaller version of Pentastar V6

The Chrysler Group plans to produce a smaller version of its 3.6-liter Pentastar V6 engine, likely at a plant in suburban Detroit, according to a union official and a source familiar with the project. The new 3.2-liter Pentastar V6 is set to debut in the replacement for the Jeep Liberty, the union official said. Chrysler-Fiat CEO Sergio Marchionne has said the Liberty successor will be introduced in January at the 2013 Detroit auto show.