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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Lincoln MKZ

Lincoln has released details and images of the production version of the Lincoln MKZ, first seen in concept form at this year's Detroit auto show. The production MKZ is largely unchanged aside from details such as door handles and larger side mirrors, while Lincoln has retained classic design elements such as the split-wing grille, albeit with a slimmer, sportier twist. Lincoln Design Director Max Wolff says, "The exterior's front graphic is repeated in the dramatic sweep of the new instrument panel, helping tie the interior to the exterior in a harmonious manner." The exterior of the MKZ is characterized by its sweeping roofline which features a 4633mm2 retractable panoramic roof.

Porsche purchases Andial performance brand

Porsche announced on Thursday that it has purchased the legendary Andial name that has become a staple in the realm of Porsche racing and performance tuning. In 1975, the late Arnold Wagner (AN), Dieter Inzenhofer (DI), and former Porsche Motorsport North America president and current consultant Alwin Springer (AL) came together to build Andial (an anagram of the principals names), a successful and respected independent authority on Porsche-performance tuning. Since the last active owner, Inzenhofer, is retiring later this month, timing was ripe for Porsche to jump in and offer to carry the Andial torch.