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Lyc Tio540aj1a Transition on 2040-parts.com

Location:

Los Altos, California, United States

Los Altos, California, United States
Condition:Used

GM bets on new four-cylinder family in Europe; U.S. plans unclear

Wed, 10 Oct 2012 00:00:00 -0700

General Motors' European subsidiary, Opel, has revealed a turbocharged 1.6-liter four-cylinder direct-injection gasoline engine that will be offered from early 2013 across its lineup, starting with the soon-to-be-revealed Astra-based Cascada convertible. The aluminum block unit, the first in a new range of so-called SIDI (spark ignition direct injection) ECOTEC engines, forms the centerpiece of the company's downsizing strategy for displacement. The engine is claimed to have improved torque characteristics and a significant reduction in consumption compared with its predecessor.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

Wed, 22 Dec 2010 00:00:00 -0800

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Cadillac ELR range-extender coupe (2013) teaser image

Wed, 19 Dec 2012 00:00:00 -0800

Cadillac will launch a range-extender petrol electric coupe at the 2013 Detroit motor show in January. This first teaser image shows the ELR will stay true to the wedgy profile of the Converj concept car of 2009. What's under the skin of the 2013 Cadillac ELR?