Mac Tools 1/2 Gallon Insulated Water/beverage Container / Cooler on 2040-parts.com

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

McLaren P1 explained by Anthony Sheriff (video): Paris 2012

McLaren Managing Director, Anthony Sheriff, explains exactly what the new McLaren P1 Supercar will offer its customers. But the concept P1 does show exactly where McLaren are heading with the spiritual successor to the McLaren F1 road car of the 1990s, and it does look 95 per cent like the production car. We covered what detail we have on the new P1 extensively yesterday when McLaren officially unveiled the P1 in Paris – from its construction to its downforce and active aero – but it’s interesting to get a McLaren view on their new baby, which we have from McLaren’s MD Anthony Sheriff.

Mini: the 50th anniversary and new models galore

By Phil McNamara Motor Industry 27 May 2009 13:14 Mini’s renaissance is entering a new phase of electric power, 4x4 crossovers and yet more bodystyles, said BMW marketing chief Ian Robertson at the British brand’s 50th birthday party. Over the last May bank holiday weekend, some 15,000 Mini fans converged on Silverstone, for a three-day festival of cars, racing and music. The company revealed three special editions: high-spec Camden and Mayfair models, plus the 211bhp World Championship 50 Edition in homage to racing team boss John Cooper.