Magnaflow 455060 Catalytic Converter on 2040-parts.com

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

CAR Most Wanted of 2014: Mini Cooper S

By the CAR editorial team First Official Pictures 20 January 2014 14:00 The styling of the new Mini Cooper generated huge debate when we revealed the new hatch on CAR Online late last year. Some of you hated the bulbous, high-shouldered look, while others criticised the stylists for not moving the game on far enough next to rivals like the Citroen DS3 and Audi A1. The dust is still settling on that front, but there can be no argument over just how important the new Cooper is not just for Mini, but BMW’s future too.

Porsche Cayenne based Eterniti Artemis production debut

The Eterniti Artemis – a titivated Porsche Cayenne – is shown in almost production-ready guise before a debut in Asia in 2013. But despite plenty of negatives about the Eterniti Artemis – not least of which are how it looks and how much it costs – Eterniti seem sure they have a market – certainly in Asia – and they’re now showing us what is pretty much the production-ready version of the Artemis (above). Power comes from the same V8 Turbo the Cayenne Turbo gets, but Eterniti have tweaked it to deliver 600bhp and 750Nm of torque, despite which it’s no quicker than the £107k Porsche Cayenne Turbo S.