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Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Bentley icons old and new set for Goodwood Festival of Speed

Bentley will be bringing new and veteran cars to the Goodwood Festival of Speed set for June 26 through 29 this year, including a pair of historic Le Mans cars. The popular event has become a world stage for automakers over the last few years, but few marques have as much history to show off during the four days of the event as Bentley. For starters, the new Continental GT V8 S will be making its first appearance at Goodwood in the Supercar paddock.

New venom for Viper

It appeared onstage for a few fleeting moments, more phantom than future sheetmetal. But like a ghost that won't go away or a car company that refuses to die, a reborn Viper has been penciled in for Dodge for 2012. A concept version of the next American supercar was shown in September in Orlando, Fla., by Chrysler CEO Sergio Marchionne to a convention center filled with thousands of people—most of them notoriously talkative car dealers.