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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Range Rover Sport TDV6 HSE (2010) Review & Road Test part 3

The final part of our road test / review of the 2010 Range Rover Sport   It’s only been very recently that I’ve accepted that a diesel engine belongs in anything other than an HGV or a taxi. I’ve had to concede that maybe it’s not entirely realistic to want a petrol V8 in every car I drive, and there are now some very convincing diesel lumps around. They don’t sing like a good petrol lump, but the big wodge of torque most have really does go a very long way to compensate.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.