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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Bentley uses 3D printing to prototype new designs [w/Video]

3D printing is changing the way the world makes things by helping people of all disciplines to enhance and refine their ideas cheaply, quickly and effectively.  Bentley is the latest carmaker to utilize the technology to fabricate and prototype different parts to see how they'll look and work on the finished design. Using 3D printers, designers can produce parts from the exterior and interior such as the grille, tires, headlamps and door handles as well as combine different types of contrasting materials, ranging from hard plastics to rubbers of different tensile strengths.  The technology allows the user to create a solid 3D object straight from a digital model by printing layers of material on top of each other. This process rapidly decreases the delivery time, as parts can be printed overnight, and allows designers to be more creative in their ideas because of the reduced cost. Bentley isn't the first carmaker to use 3D printing technology. Audi announced last year it was beginning to prototype vehicle parts using 3D printers.

Jaguar ramps up free maintenance program on 2011 models

Jaguar North America, seeking to dispel lingering image problems and quell concerns about repair costs, is launching a free scheduled maintenance program for all 2011 models. The Jaguar Platinum Coverage program is a 5-year/50,000 mile new vehicle warranty with free scheduled maintenance, no-cost replacement of major wear-and-tear parts and 24/7 roadside assistance. Unlike Jaguar's previous free maintenance program, there is no cost for oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.