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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

BMW X3 (2010): first official pictures of the baby X5

By Tim Pollard First Official Pictures 15 July 2010 00:01 These are the first official pictures of the new 2010 BMW X3. At first glance, it's a shrunken X5 and looks smarter and larger than the outgoing, first-generation X3 which never quite lived up to its promise. It's all change with the new X3 in more ways than one.

Ford offers $1 million in automotive design scholarships

After the passing of William Clay Ford Sr., Ford has announced that they will honor his memory and his contribution to the automobile with the creation of scholarships for automotive design students. William Clay Ford Sr., the last grandson of Henry Ford, died last week at the age of 88. Ford worked at the company that bears his name for 57 years, serving as chairman of the design committee for 32 of those years.