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Tesla system will swap a Model S battery in 90 seconds

"This is the title fight," said Elon Musk, in typical brashness. "This is battery-powered versus gasoline." The Tesla CEO preached this to a crowd of Tesla owners and supporters while formally confirming the company's worst-kept secret: the fact that the Model S sedan's batteries were designed from the beginning to be swapped out. The system Tesla envisioned has plenty of ambitious, techno-wizardry automation, with a focus on as much convenience as possible: The Model S will drive over a pit containing machinery which automatically changes the battery from underneath in approximately 90 seconds -- and the driver doesn't even have to get out of the car.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2014 European Car of the Year shortlist announced

Established in 1964, the European Car of the Year award was set up to celebrate a “single, decisive winner” each year among all new cars in Europe. So, now running into its fiftieth year, the shortlist for the landmark half-century award for the European Car of the Year 2014 has been announced. The seven runners and riders boast among them an interesting and varied mix of bodystyles, shapes, sizes and even powertrains.