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As Autumn Term Starts IAM Warns Drivers Of Distracted Youngsters

LEADING road safety charity the Institute of Advanced Motorists (IAM) has issued a warning to drivers to stay on their guard on their daily commute, as distracted youngsters make their way home from school at the start of the autumn term. Many schools in England return from the summer break this week, and as is the case each year the risk of an accident becomes significantly greater as the school run brings with it a 20 per cent growth in rush hour traffic. While much has been said about watching out for youngsters on their way to school, the IAM has warned that a greater risk comes on the way home from school – where under 16’s are more likely to be distracted by playing with their friends, listening to music or interacting on social media on their phones.

BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

2011 Kia Picanto revealed

The 2011 Kia Picanto will debut at Geneva 2011 There are plenty of cheap cars on the market. And then there’s the Kia Picanto. Which has nothing to greatly recommend it apart from the fact that you can have one brand new from around £7k.