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Jaguar C-X75: Jaguar’s Hypercar stillborn

The Jaguar C-X75 hybrid hypercar will not go in to production. Jaguar cite the poor economic outlook is behind the decision to scrap the C-X75. But the gas turbines soon bit the dust as Jaguar realised the technology was just not mature enough for a production car, so they replaced the gas turbines with a 1.6 litre turbocharged and supercharged petrol engine charging the batteries that powered the two electric motors, one on each axle.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Seat IBL concept

Seat has unveiled its new IBL saloon and sports coupe crossover concept car, announcing that it is the next evolution of its design DNA. While the exterior of the IBL is understated, much emphasis has been placed on the design of the interior. Technology within the car displays information in three programs – ‘Travel' for relaxed driving, ‘Sport' for concentrated driving or ‘Efficiency' for focused fuel-efficiency of the plug-in hybrid drive.