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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Ford to sell off Volvo: newsflash

By Tim Pollard Motor Industry 01 December 2008 15:18 Ford has just announced it is putting Volvo up for sale. The strategic review, announced today, is part of the Blue Oval’s rescue plan and, if it does sell its Swedish outpost, it could add hundreds of millions to Ford’s wonky balance sheet. The news underlines the collapse of Ford’s global ambitions.

Peugeot 208 Hybrid FE (2013) at Frankfurt motor show

Here’s Peugeot’s salvo in the fight to make cars more economical: the 208 Hybrid FE. The supermini concept can achieve a claimed average of 112mpg (and a maximum of 141mpg), and emits only 49g/km of CO2. Peugeot is especially keen to point out it’s a conventionally shaped supermini with five seats, unlike VW’s own super-frugal XL1, which looks decidedly sci-fi in comparison, but has a smaller boot than a Ferrari 458… The 208 FE is 25% slipperier and 20% lighter than a regular 208, but that’s only part of the reason it allegedly achieves such eye-opening numbers at the pumps.