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Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

Consumer Reports' Luddites strike again

I am a technological wizard. At least that's the conclusion to which I've come after reading the January issue of Consumer Reports, which calls Cadillac CUE, the automaker's new infotainment system, “maddening.” After all, I had figured out CUE in a matter of minutes while acclimating myself to our Best of the Best ATS sedan last month. CUE, short for Cadillac User Experience, uses a touch-sensitive screen, capacitive switches and tactile, vibrating feedback to help drivers perform various functions.

Chrysler in crisis

By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.