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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Kia to unveil Cub concept at Seoul motor show

Kia will unveil its new Cub compact four-door coupé crossover concept at this week's Seoul motor show. Designed by Kia's Namyang Design Center in Hwaseong, South Korea, the concept measures in at less than four meters long and is the latest in a series of explorations into Kia's B- and C-segment future models, following last year's Trackster concept and the Provo concept shown at the Geneva show earlier this month. From the single released image, the Cub features another possible direction for Kia's now-familar tiger-nose DRG with a slim, horizontal air intake running underneath two-point LED headlamps.

Renault-Nissan and Mitsubishi to join forces

MITSUBISHI and the existing Renault-Nissan alliance are set to work together on a series of new cars. Discussions aren’t finished but as part of the deal Mitsubishi will get hold of a Renault chassis large enough to use as a base a full-size saloon for the North American market. The firms will also further develop an electric version of a Japan-only ‘kei car’.