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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Audi Q7 gets a facelift

But it’s been three years since we were first introduced to the Q7 (at the Los Angeles Motor Show in 2006) so Audi has decided the Q7 needed a little facelift. There have been a few spy shots around recently showing a slightly changed Q7, so we knew it was coming. But, like all the best facelifts, it’s barely perceptible.

Citroen C1 Recall – only 36 UK cars affected

Citroen are recalling just 36 cars in the UK over the sticky throttle problem Yesterday we ran a story on the Toyota Recall spreading to affect Citroen and Peugeot, and commenting that we thought the number of cars in the UK that would be affected would be relatively small, certainly in comparison to the number of Toyotas affected. And it turns out we were right – just 36 Citroen C1s sold in the UK have a potential problem. Which is very good news for Citroen.