Mercedes Bluetooth on 2040-parts.com

Mini to return to the WRC in 2011 with 4x4

Mini is back in rallying, more than 50 years after it ruled the roost at Monte Carlo and beyond, giving a huge shot in the arm to the World Rally Championship. In typically audacious style BMW has announced it will campaign the Countryman SUV rather than the standard Mini, starting with selected WRC rounds in 2011 followed by the entire 2012 season.It’s also a return to WRC for Banbury-based Prodrive, the outfit behind Subaru’s legendary WRC success, who will develop the car and run the team. Prodrive last campaigned in the 2008 season, and have been developing the Countryman since early 2009.

Maserati banks on Chrysler to boost global sales

Fiat CEO Sergio Marchionne has bold plans for the automaker's Maserati luxury sports car unit: to boost annual sales almost tenfold to 50,000 units from 5,675 last year. Three new models are key to this midterm goal and all are based on systems and components from Chrysler Group. Maserati will introduce two new sedans to replace its Quattroporte flagship model using technology from Chrysler's large sedans such as the Chrysler 300 and the Dodge Avenger.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.