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Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Audi updates the R8 LMS racer for 2010

By Sam Burnett First Official Pictures 09 March 2010 11:02 Audi has started delivering updated R8 LMS cars to racing teams across Europe ahead of the new season. Built to FIA GT3 spec, the ‘evolution’ cars will be delivered by mid-April 2010. Introduced in 2009, the the R8 LMS won three championship titles and 23 wins out of 73 races in its first year.What has Audi changed on the updated R8 LMS?The updated car includes changes to the chassis and suspension, a new six-speed sequential gearbox and a revised cooling system to improve the car’s performance in high ambient temperatures.