New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Ferrari LaFerrari lands in China: Shanghai Motor Show

Ferrari’s hybrid supercar was as eagerly received as it was in Geneva, with a sea of photographers, press and visitors thronging to get a glimpse of what is undeniably an impressive ‘F70′ from Ferrari. But looking good is perhaps the second ‘must have’ for a supercar – especially one that replaces the Enzo – and LaFerrari looks to deliver on the number one priority for most supercar buyers - performance. With 798bhp from its naturally aspirated V12 and an extra 161bhp from its electric motor, LaFerrari promises a dose of green credentials – important, to a degree, on China’s polluted roads – to go with its performance and handling, performance that can see the car it get to 62mph in under 3 seconds and on to a 186mph in an even more impressive 15.5 seconds.

Scion sets stickers for the 2012 tC Release Series, xB

Toyota has released pricing details for the 2012 Scion tC Release Series and the 2012 xB. The tC Release Series 7.0 will come only with high-voltage-yellow exterior paint, black wheels and black side mirrors. The coupe will get a Toyota Racing Development body kit that includes front and rear valances, side skirts and a stylized front bumper.