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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Ralliart unit folds, but Mitsubishi keeps name

Mitsubishi will continue using the “Ralliart” brand name despite the demise of the Japanese racing parts company this week. Ralliart Inc., a wholly owned Japanese subsidiary of Mitsubishi Motors Corp., informed global distributors on Wednesday that it would cease business operations March 31. In the United States and Europe, Mitsubishi markets a Ralliart sports version of its Lancer, which has become a sporty halo car for the brand.

McLaren 12C Spider: Official

After a tease last week McLaren Automotive has revealed the convertible MP4-12C – the McLaren 12C Spider. We did think there was a chance McLaren would try to steal Ferrari’s thunder by revealing the convertible version of the MP4-12C at Goodwood this last weekend, but they didn’t. But today the McLaren 12C Spider (not the MP4-12C Spider) is officially revealed, and by the look of it no one will be buying the MP4-12C any more.