Mercury Mercruiser Quicksilver Bracket 87090t on 2040-parts.com

Who's Where: RCA appoints Matteo Conti, Hannah Macmurray, Matthew Humphries and Cynthia Charwick to Vehicle Design faculty

Matteo Conti has been appointed senior tutor at the Royal College of Art in the latest of a series of new appointments. Conti, who joins from Northumbria University, will take up his position on 1 May and be program manager for the first year course and be responsible for curriculum development and coordinating external projects. He will also contribute to the second year teaching and research activities.

4x4 prices rise sharply

FOUR-WHEEL-DRIVE cars are soaring on the used car market, according to car auction house British Car Auctions (BCA). Off-roader values rose by up to 16% in October as the first signs of winter emerged. With some medium-term weather forecasts highlighting a colder-than-average winter, BCA is predicting that 4x4 prices may keep rising.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.