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Fiat 500 – kind to animals and the environment!

Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.

Kia Proceed

By Phil McNamara Motor Shows 28 September 2006 03:54 Kia Proceed: the lowdown Shock! One of the most significant cars unveiled at today’s Paris show was a Kia. Not only was this Proceed concept sexy and sporty, a first for a Kia.

BMW's quirky new i3

The side view of the new BMW i3 electric vehicle takes some getting used to, with no two windows the same size or shape. The i3 is high-waisted through the front door and then there's a notch for a taller rear-passenger window and the rear-hinged rear door and a narrow, tapering window at the rear quarter. Yet when you look at the underlying structure -- made of carbon-fiber-reinforced plastic -- an innovative choice for a mass-produced car -- there's a giant side opening from front to rear.