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Design Contest: Citroen Creative Awards

Citroën is hoping to repeat its successful design and graphics competition, which began last year, with the launch of the 2011 iteration of the Creative Awards contest. The Citroën Creative Awards aims to find new talent by ‘opening up your ideas'. The inaugural competition from last year saw the winning roof and IP graphic design put into the DS3 and placed on public display on the Champs-Elysees.

Theory driving test cost to be cut

THE COST of the written part of the driving test is to be reduced, the Government has announced. Under Government plans, which are now out for consultation, the cost of sitting the theory section of the test will be reduced from £31 to £25 from October 2014, with a further drop of drop of £2 planned in October 2015. The proposals could save learner drivers in excess of £100 million over the next nine years.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.