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Noble M600 – launch soon?

The new Noble M600 caught testing in the UK and almost ready to launch Next up for Noble is the M600, which signifies a big leap in target market. The Noble M600 is heading where Lotus did a generation ago with the Esprit – aiming to take on the ‘Big-Boys’. The M600 was out testing in Arizona last year in the company of a Porsche Carrera GT, which indicates just how high Noble is aiming.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Toyota ends powertrain deal with Tesla

To the surprise of no one, Toyota has announced the end of a partnership with Tesla that gave rise to the slow-selling RAV4 EV, which will be replaced by a fuel cell car next year. Toyota has said that it can't meet California's zero-emission vehicle (ZEV) mandate profitably with electric cars, but it thinks it can make money, or at least not lose so much of it, with fuel cells. Toyota signed a $100 million joint development deal in 2011 with Tesla, to build powertrains for its RAV4 EV.