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Worst car advert clichés named

CAR BUYERS are being turned off by clichéd adverts and the phrase ‘one careful lady owner’ has been named top of the flops in a recent survey. Second in the list of least liked phrases is ‘baby forces sale’, while third goes to ‘genuine reason for sale’. Other key phrases used by car sellers that can actually turn away possible buyers include ‘first to see will buy’, ‘mint condition’ and ‘priced to sell’.

Ford EcoSport heading for Europe

At Ford’s ‘Go Further’ even in Amsterdam today, it’s been revealed that the compact SUV Ford EcoSport will be sold in Europe. Ford in Brazil has been building a small SUV based on the Fiesta for almost a decade, and the new Ford EcoSport is a new version based on the latest Fiesta platform and already on sale in South America and India. Now Ford has confirmed – to no one’s great surprise – that they will be launching the EcoSport in the UK and Europe in the next eighteen months.

Saab seeking court protection from creditors? It adds up

Saab seeking protection from creditors Another day, another Saab story. But the reports that Saab are to seek the protection of the courts in Sweden from the actions of creditors does ring true. And it does add up.