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Don’t text and drive says Volkswagen – very effectively (video)

Cinema goers in for a shock in VW’s don’t text and drive campaign We’re not the biggest fans of putting drivers in a bubble of concentration behind the wheel, which is what law makers seem to be trying to do. Don’t take a sip from that water bottle, don’t change the channel on the radio, don’t have a conversation with your passengers, don’t smoke, don’t take hands-free phone calls – in fact, don’t do anything but drive. But it’s a foolish trend as it’s the little things going on that keep drivers alert; focusing just on the driving is a sure fire way make drivers’ brains go in to a fug and lose concentration.

Pocketsquare to premiere Panasonic's driver-focussed HMI interior concept at NAIAS

Erstwhile GM interior design chief David Lyon, alongside former GM engineer Nina Mital and ex-Ford designer Gary Braddock – the three members of new Michigan-based design consultancy Pocketsquare – will have the first fruits of their new venture displayed at the NAIAS in Detroit in the form of Panasonic's advanced interior design concept. The interior makes use of Panasonic's new range of head-up displays and smart clusters to reduce driver distraction in advance of the latest proposed NHTSA legislation. The system is said to exceed these measures by as much as 35 per cent.

Dodge Viper operations draw limited interest

Chrysler LLC's Viper sports car business has drawn only limited interest from buyers, according to court statements filed in connection with the automaker's bankruptcy hearing. Chrysler recently offered to sell the entire Conner Avenue plant in Detroit, which builds the Dodge Viper sports car, for $10 million, Chrysler Chairman Bob Nardelli said in a statement. "We received no purchaser interest," he said.