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Kia VG first photos: the Koreans go upmarket

By Tim Pollard First Official Pictures 30 July 2009 09:39 Kia hopes to climb upmarket with this new premium saloon, codenamed VG. It’s for the Korean market only and goes on sale in Korea, North America and some European markets at the end of 2009. However, the VG isn’t currently scheduled for UK showrooms.

Top 10 car adverts revealed

THE UK’s favourite television car advertisements have been revealed and Honda has grabbed the top two places. Its Hands advert was an easy winner with more than 12 million views, followed by the Japanese firm’s An Impossible Made Possible ad in second spot. Third place went to one of two Chevrolet adverts in the top 10 with the American company’s Outstanding Design ad in third followed by its LifeTest promotion in fourth.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.