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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
BMW M3 Competition Package – UK details
Mon, 15 Feb 2010BMW has announced the Competition Package for the M3 We’ve had something of a run of updates and tweaks for the BMW 3 series this year. We’ve had changes for 2010 to the 3 Series Coupe and Convertible and last month we reported that there was going to be a BMW M3 Competition Package on offer very soon. BMW has now caught up with our story and have revealed the details of the M3 Competition Package for the UK.
MG exploring sports car concepts, eyeing US return
Thu, 29 May 2014MG Motor, now part of China's SAIC along with Rover Group successor Roewe, is considering a sports car in addition to long-term plans for a return to the U.S. market, according to Edmunds. The company is in the early stages of exploratory work on a sports car following the opening of a new design studio in Shanghai, a sports car that is expected to mirror the classic MGB mold, if it is determined that today's MG could in fact field a worthy competitor to the Miata.